When business moves quickly, your PR team should be capable of moving even quicker.

We live in fast times. We expect quick results. When customers become more demanding and when levels of uncertainty rise, your public relations and go-to-market programs need to be able to scale to fit the urgency of the business need. And, most importantly, your program probably needs to flex to fit an ever-changing budget.

2017 is another busy year. so too will be the next year.

Here's a tip: Don't try to match the increasing speed of business by overworking your team. Instead, prioritize the most important work and streamline a process to get that work done. Completed work is good work. There will always be more work.  

Here's an insight: The primary reason businesses feel tired and overburdened is not because they're trying to do too much, it's because they’re trying to do the kind of work that they aren’t properly prepared or suited to do.

If you're over-saturated with work that doesn't play to your strengths and thus doesn’t create an advantage for your department or business, then it's time to delegate that work to a more adaptive, more efficient organization. Efficiency comes from expertise and expertise comes from experience. 

If you feel stuck on PR and communication projects with tasks that you know can be better accomplished by specialized partners, then it's time to pursue a more effective strategic partner.

We'll see if we can help.

Get in touch with dave at dracine@prefixpr.com